A week today, I’ll be spending an evening in Bath, the ancient city in Somerset in southwest England and a UNESCO World Heritage Site.

Bath is well known for two things in particular – the Roman Baths dating from the first century AD; and the Royal Crescent, a curved row of 30 elegant town houses built in the 18th century and among the greatest examples of Georgian architecture in the UK.

It’s the latter place where I’ll be spending the evening of June 25 as a guest of South West Corporate Communicators to share some thoughts and ideas and engage in discussion on the very broad topic that I’ve called “The Big online Picture.”

When Diana Railton invited me to be the guest speaker at SWCC’s summer get-together, I was thrilled about the idea, not the least reason being an opportunity to visit Bath for the first time in about ten years. I wonder what’s changed there in a decade.

In fact, ‘change’ is a key point in what I plan to be talking about in a 15-minute scene-setting presentation and hopefully stimulating some broader discussion over the course of the following 45 minutes. Here’s the concise outline of the evening’s content:

What you will learn:

Presentation:

• Trends that matter to communicators: looking across the social web, mobile and social business including social networks and behaviours, cloud computing, the law and the web, tips and how-tos, and calculating your risks.

Discussion points:

• Integrating social and traditional marketing and communication – the pros and cons
• How do you identify and engage with influential voices online?
• How and when do you introduce social media into your organization?

So if you’re in or near Bath on June 25 and would like to participate in an evening of discussion with your peers about topical issues of interest to communicators, marketers and indeed business owners, then why not join us? It’s £6 on the door to cover snacks and drinks from 6pm; there’s a cash bar.

You’ll be in good company – the SWCC counts nearly 450 members, a good number of whom will be at the Royal Crescent Hotel where the get-together takes place (and from whose website the delightful photo, above, comes); Sign up at the SWCC’s LinkedIn page – you’ll need to join the group to get access to that – or ask Diana directly (and see her post about the event).

If you’re a CIPR or CIM member, you can earn continuing professional development points by taking part in this event.

And by the way, if you do visit the LinkedIn page, just note the comments and questions there already.

Hope to see you on the 25th!