Content summary: FIR Book Review of The Virtual Self is up; next FIR Book Club is on June 29 with Gini Dietrich (and a book review of Marketing in the Round by Gini Dietrich and Geoff Livingston coming from Bob LeDrew); Frito-Lay FIR Interview is up; FIR meet-up at the IABC conference planned for June 27; discussion on FIR Live On Air on June 16; News That Fits: PR kerfuffles embracing Walmart in the US and a 9-year-old school dinner blogger in the UK: what we should learn; Michael Netzley reports from Singapore on helpful tips on how to succeed with Google+ Hangouts On Air, the war for India’s internet, and more; Ragan promo; Twitter’s threat to social media editors; listener comments; the Media Monitoring Minute with CustomScoop; the Financial Times and Time magazine each pass the 1 million followers milestone on Google+; Dan York reports on gTLDs, WordPress 3.4, podcasting metrics, and more; TemboSocial promo; are executives using social media as a crutch for building company culture?; Neville solo with next week’s show while Shel’s at the IABC World Conference; Neville speaking at the South West Corporate Communicators’ summer meet-up in Bath on June 25; music from Northside Garage; and more.

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For Immediate Release: The Hobson & Holtz Report for June 18, 2012: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

• FIR #656 bookmarks on Delicious

Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

• FIR #656 show notes at The New PR Wiki

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So, until Monday June 25…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)