Addvocate is a new “employee management service for social media,” according to founder and CEO Marcus Nelson.

Every company thinks they need to be social. As such, they’re spending millions of dollars to do so. Unfortunately, they’re underutilizing the most motivated asset they already have – enthusiastic employees. Your workers want to talk about their company, only they don’t know what to say, or they’re afraid to say the wrong thing. Instead, they do nothing.

Nelson calls Addvocate the first employee management service for social media. With a simple set of embedded tools, a company can mobilize their workforce to become brand ambassadors by simply suggesting content to share on their personal social channels.

In this podcast interview, Nelson explains to FIR co-host Shel Holtz the origins of the project and how companies will be able to take advantage of it.

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About our Conversation Partner

Marcus Nelson is founder and CEO of Addvocate, a startup he launched after leaving his position as Director of Social Media for Salesforce.com, which he held since 2009.

At Salesforce, Nelson built a command center team that managed Salesforce’s voice across all social channels. The team handled more than 80,000 brand mentions per month, growing the fan and follower base to more than 300,000 and increasing lead generation by over 1,400%.

Before joining Salesforce, Nelson co-founded UserVoice in 2008, a solution for gathering, aggregating and responding to customer feedback.

Connect with Marcus on Twitter: @marcusnelson.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)