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The web is quietly, but quickly, undergoing a social revolution, blending the analogue and digital worlds to become even more powerful in the way we all live, work and play.

That’s a core premise that Dave Coplin, Director of Search UK at Microsoft, shared with participants of The Dell B2B Social Media Huddle in his keynote presentation in London on September 24, 2012.

Search is at the very heart of this change as the internet evolves to be more about “doing” and less about “finding,” Coplin says. Understanding this change is crucial, not just for the satisfaction and welfare of consumers and customers, but equally for the success and relevance of businesses and brands.

Coplin’s presentation highlighted the challenges (and opportunities) faced by us all as we move to this new way of living and working, and how shifting to a more human approach that enables us to unlock the full potential of all that technology has to offer a modern society.

• A video of Coplin delivering his keynote will be available soon, thanks to our friends at Present.me. Check The B2B Huddle website for information.

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About the Speaker

Since joining Microsoft in 2005, Dave Coplin has worked across a wide range of sectors and customers, providing strategic advice and guidance around the cost effective use of technology in relation to their business needs.

As an established thought leader in the UK and having spent a considerable amount of time in the public sector providing leadership and guidance around key technology issues like Cloud Computing, Open Government, Open Data, Social Media and the “consumerisation” of IT, Dave is currently working as the Chief Envisioning Officer for Bing in the UK, focusing the spotlight on the power and potential of search and the way it holds the key to society’s effective use of all that technology and the internet has to offer.

Connect with Dave on Twitter @dcoplin and at his on-line home www.theenvisioners.com.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)