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The rise of socially influential online content and individuals is transforming brand marketing. As trust declines in paid sources like celebrities and bloggers, it’s now mandatory to activate ‘everyday heroes’ who influence their networks about their passions.

In his keynote presentation “From ‘Likes’ to Social Influence: How To Drive Action” at The Dell B2B Social Media Huddle in London on September 24, 2012, Andrew Grill, CEO of influence platform Kred explains influence marketing best practices that generate mentions and tangible, measurable results, and why influence now matters to consumers and brands.

Following his keynote, Grill led discussion in a question-and-answer session with Huddle participants.

• A video of Grill delivering his keynote will be available soon, thanks to our friends at Present.me. Check The B2B Huddle website for information.

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About the Speaker

Based in London, Andrew Grill is an experienced digital CEO, providing thought leadership and delivering strategic programs and new business across multiple industries.

Currently, he is CEO of Kred, one of the leading online influence platforms.

Andrew is able to deeply understand existing as well as new technologies and channels, explain them to clients, win business and provide strategic leadership.

He is also an internationally-renowned keynote presenter in the field of digital and social media networks and presents at international conferences on a regular basis.

A former resident of Sydney, Australia, since 2005 Andrew has been active in the European and US markets, and has a deep understanding of the digital, social networking and advertising space and is well connected to leading advertising agencies and brands in London and around the world.

Connect with Andrew on Twitter at @AndrewGrill.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)