Intro: FIR Interview with Steve Rubel set for this week, still time for your 10% discount for this week’s Social Media Measurement & Monitoring conference in London, Neville on panel discussion with Marketing Profs’ Ann Handley on March 27 and live as a Google+ Hangout On Air;

Quick News: Klout offers access to big data with launch of business dashboard for brands, the implications of the AP’s win in copyright battle with Meltwater, New York Times attempts a structured comment system, Amazon launches “Send to Kindle” button for web publishers and WordPress blogs; Ragan promo;

News That Fits: The end of the 30-second spot? You only need 5 seconds to tell your story, says ad director Trevor Beattie; Michael Netzley reports from Singapore on the logic of luxury in emerging markets; Coca-Cola asserts buzz doesn’t drive sales, then backtracks; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; how social media improved writing; Dan York’s report; can PR find its way into a mobile world?;

Donna Papacosta interviews Andrea Weckerle about her book ‘Civility in the Digital Age’ on the Trafcom News podcast; music from the David Nelson Band; and more.

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For Immediate Release: The Hobson & Holtz Report for March 25, 2013: An 83-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

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So, until Monday April 1…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)