Of two new Google+ features announced yesterday by Google – authorship attribution and embedding posts – the latter caught my imagination straightaway.

If you want to embed a post published publicly on Google+, you can now embed that content in your own blog or website by simply adding a few pieces of code.

Making it happen is quite easy:

[…] If you’re a site owner and you’d like to embed a post, simply find a public post on Google+, and select ‘Embed post’ from the drop-down menu. Copy the code, add it to your web page, and you’re all set!

And here’s what an embedded Google+ post looks like:

(If, for any reason, you don’t see the G+ post above, see it on Google+.)

It’s a great idea as the embedded post will also include all the conversational and sharing aspects you get from the post within Google+, so making it easier to connect content and the conversations that happen in various places across the social web.

The only slight hesitation I have is wondering what more proliferation of the same content in multiple locations may mean for SEO, Google page rank, etc; and whether content consumers may end up getting confused with all the different places they’ll find the same content, and the different looks and feels of that content.

As for author attribution, it’s a topic that is becoming increasingly important as we seek to find content we trust – often meaning written by authors we trust – in the ocean of stuff competing for our attention.

Says Google:

[…] We’re integrating Google+ Sign-In with Google’s Authorship program. So if you sign in to WordPress.com with Google, for instance, the articles you publish will now be associated with your Google+ profile automatically.

Not requiring you to take action to enable this is a perfect way of automatically rolling this out potentially to all 80 million blogs on the hosted WordPress service worldwide (and to the hosted TypePad service on which this is also enabled).

If you run a self-hosted WordPress blog, a plugin for this functionality will no doubt come soon.

Notwithstanding the slight hesitation I mentioned earlier, I see these as welcome moves to enable content (and its creator) to become more trusted, and to be more accessible (and so, more amplifiable).

Related posts:

• Google conversational search is a bold leap forward
• A trustworthy method for the new thought leadership model
• Author rank a key element in content marketing