Intro: FIR Book Review coming: ‘The Mobile Mind Shift’ by Ted Schadler, Josh Bernoff and Julie Ask from Forrester;

Quick News: Marketing executives call PR an underutilized strategy; ready or not, the new Twitter profile will roll out to all on May 28; Twitter adds social recruiting to the mix; easyJet’s aviation first with drones, augmented reality, bespoke apps and more; Ragan promo;

News That Fits: Tips for creating a meaningful social media analytics report; Dan York’s Tech Report: FCC network neutrality vote coming up this week, and more; getting hashtags right; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; the dire state of the print-news business where the digital cavalry is no saviour; the past week on the FIR Podcast Network; Michael Netzley’s Asia Report: the rise of “Chinglish” on social media, and more; Igloo Software promo; why Vine’s new website is a big deal for marketers;

Music from Col. Bruce Hampton and Aquarium Rescue Unit; and more.

Listen Now:

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for May 12, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

• FIR #755 bookmarks on Delicious

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So, until Monday May 19…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)