Month: March 2024
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To Spring Forward or Not, That Is the Question
In the small hours of this Sunday, 31 March, across the United Kingdom and the European mainland, an age-old ritual unfolded almost magically. In unison at 1 a.m. GMT/UTC, as if by the command of Chronos himself, we have “sprung…
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The Evolution of Search in the Age of AI Chatbots
Today, we’re witnessing a pivotal transformation in how we search for and interact with information online. With established AI chatbots like ChatGPT and new entrants like Perplexity gaining prominence, the narrative of search is rapidly evolving, presenting a mix of…
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First Looks at the iContact Camera Pro Webcam
Over the past couple of years, I’ve tried out a variety of webcams that offer features to enable you to look the other person in the eye, at their eye level, when connecting live via Teams, Zoom, etc. They also…
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Wikipedia and PR: Navigating a Complex Relationship
In an interview on the FIR Interviews podcast published last week, guest Bill Beutler told Shel Holtz and I that it’s essential for the PR industry to re-engage with the principles of ethical Wikipedia engagement. His insights serve as a…
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A Balanced Approach to AI Integration: Lessons From Klarna’s Customer Service Success
Klarna, a Swedish international fintech company, has introduced an AI assistant developed in collaboration with OpenAI, the maker of ChatGPT. Klarna says it has significantly transformed its customer service operations. In a press release on 27 February, Klarna itemised an…