Month: July 2024
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NATO’s Vision for Gen Z
The North Atlantic Treaty Organization (NATO) has taken an innovative approach to engaging with younger audiences through the creation of a graphic novel, “NATO 2099”. Published this year, 75 years after NATO’s founding, and set 75 years into the future,…
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Embracing Minimalism, Simplicity and Clarity
Hello, readers! I’m excited to unveil a fresh new look for NevilleHobson.com. The new minimalist design offers a cleaner, more intuitive interface. You’ll find it easier to navigate and access the content that matters most to you. By decluttering the…
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The Rise of Shadow AI is a Double-Edged Sword for Corporate Innovation
In the ever-evolving landscape of corporate technology, a new phenomenon is emerging that’s both thrilling and concerning: Shadow AI. This term refers to the growing trend of employees using consumer-grade AI tools without official company approval, a practice that’s rapidly…
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Lessons From the CrowdStrike Crisis That Paralysed Our Digital World
Many users of Windows computers are familiar with the term ‘blue screen of death’, or BSOD. That’s what you get on your screen when the computer suddenly crashes (stops) due to an unexpected event on the PC. So the computer…
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How to Enhance Brand Measurement with the New ‘Share of Model’ Marketing Metric
A compelling new concept in marketing metrics could be the next level in marketing measurement as AI adoption grows: the “share of model.” This AI-focused metric measures brand visibility and associations within AI-generated content by tracking brand mentions in the…