Next Thursday November 8, a special event will take place that you can take part in wherever you are in the world.

That event is A Brand You World 2007 Global Telesummit which features 24 hour-long seminars during the day.

As I mentioned last week, I’m participating as a speaker.

The topic I think I can offer the most on in the context of personal branding is podcasting. So, that’s what I’ll be doing.

Here’s the concise session description that will be posted to the event website soon:

Express Your Personal Brand Through the Power of Podcasting

Some say it’s a revolution that will change broadcasting and people’s listening habits for ever. Others still say it’s a fad that’s of limited appeal and use beyond geeks and enthusiasts.

Whatever anyone says, you’d have to admit that something that rocketed out of nowhere in 2004 and today has got individuals and big companies alike actively using it must be worth taking a look at to see what you can learn from it.

That ‘something’ is podcasting.

Drawing upon tips and tricks in How to Do Everything with Podcasting, the book by Shel Holtz with Neville Hobson from McGraw-Hill published in June 2007, Neville Hobson will show you how a podcast can be a key element in your own brand-building strategy that can enable you to extend your connections and add to your personal credibility.

Using the example of For Immediate Release: The Hobson and Holtz Report, the business podcast he has presented twice-weekly with Shel Holtz since January 2005, Neville will explain how to build a genuine community centered around your brand to enhance your personal reputation online.

My one-hour session starts at 8pm GMT / 3pm EST on Thursday November 8. It’s free to participate. You do need to register, though. Once you do, you’ll get details of the phone number you’ll need to call in to.

Check out the details on all 24 sessions – there’s something there for you, whatever you want to learn about personal branding.

Hope you can make it on the 8th.