Content summary: Two new FIR Interviews posted; discussion: did Molson make the right connections with their blogger outreach?; the Media Monitoring Minute with CustomScoop; Dan York reports on Calliflower and more; mentioning the new iPhone; News That Fits: Google launches the Lively virtual world, developments in virtual worlds including a milestone from IBM and Linden Lab; listener comment from Ricardo in Costa Rica; news about next Monday’s show; music from Wendy Wall; and more.

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For Immediate Release: The Hobson & Holtz Report, for July 10, 2008: A 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.


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So, until Monday July 14…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)