Intro: FIR Interview with Sharam Fouladgar-Mercer, AirPR CEO, is up; FIR Interviews coming with Craig Jolley on marketing automation, and with Jean Valin and Dan Tisch on the Melbourne Mandate; Bloggade 2013: the nuts and bolts of blogging and WordPress;

Quick News: Twitter says promoted tweets boost offline sales by 29%, MixBit adds collaborative spin to Vine/Instagram competitor, top 3 tips from a LinkedIn expert, what consumers hate about social brands; Ragan promo;

News That Fits: Google’s new rules for press releases; Michael Netzley reports from Singapore that the reputation of New Zealand’s dairy industry is tainted after another infant formula crisis in China, and more; how crooks are hijacking your Facebook ‘likes’; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; executives might as well go social: consumers will get to you anyway; Dan York reports on LinkedIn giving you the ability to operate as a company, on WordPress 3.6, 3.7 and 3.8, plus brief commentary about Jeff Bezos and the Washington Post; how they kept it quiet: the BBC PR strategy behind naming the new Doctor Who;

Music from New Mastersounds; and more.

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For Immediate Release: The Hobson & Holtz Report for August 12, 2013: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

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So, until Monday August 19…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)