Paul Pendergrass, corporate communicator and executive speechwriter, recently joined the New York Times’ DealBook blog to write about PR and communications under the pen name Jack Flack.
In this FIR Interview, Paul discusses the role of writing about his craft, the state of PR, and the impact of new media, among a wide range of other topics.
Listen to this podcast now:
[display_podcast]
Get this podcast:
- Download the MP3 file (16.5Mb, 36:02)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
About our Conversation Partner
Paul Pendergrass, who writes about business spin as Jack Flack, works as a communications strategist and corporate speechwriter. He applies the perspective of a "working flack" in interpreting the words and actions of prominent companies and the journalists who cover them.
Long fascinated with the hidden game that goes on each day between business and the news media, Pendergrass started one of the first business blogs, Corporate Babble, in 2003-2004, and first began writing as Jack Flack for Conde Nast’s Portfolio.com in 2007.
Before setting up his own independent consultancy in 2002, Pendergrass worked for Coca-Cola in various communications roles in London, Johannesburg and Atlanta, including several years as the principal speechwriter for the legendary Coke chairman Roberto Goizueta. He earned a BA in journalism at the University of Georgia.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)
