In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 28-minute conversation with Tom Foremski, editor of Silicon Valley Watcher, about online journalism, public relations, the relationships between the two, the future of the press release, and the impacts of change in these professions being brought about by social media.

Download the conversation here (MP3, 11.3 MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

About our Conversation Partner:

Tom Foremski arrived in San Francisco in 1984, becoming one of the first European journalists to cover Silicon Valley. He quickly established an international news agency, West Coast News, which provided leading publications around the world, such as The Financial Times, with breaking news, features, and analysis. He also published The Street – A View from the Haight, a neighborhood newspaper focused on San Francisco’s Haight-Ashbury district.

In 1999 he joined the Financial Times’ San Francisco bureau full time to help expand the newspaper’s coverage of US technology markets and Silicon Valley. He left the Financial Times in 2004 and continues to write columns on Silicon Valley for the Financial Times, and on his personal site, SiliconValleyWatcher.com.

Listen to this podcast now:

Podsafe intro music – On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)