Content summary: Upcoming FIR Interview with Jack O’Dwyer; Shel’s in Indianapolis; Dan York reports on catching waves, and more; the Media Monitoring Minute with CustomScoop; News That Fits: mobile marketing moves from ads to apps, blogger outreach, why you must do your own backups, intranet winners; listeners’ comments discussion and FIR Friendfeed Room round-up; music from Sub City Dwellers, and more.

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For Immediate Release: The Hobson & Holtz Report, for January 8, 2009: A 57-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Indianapolis, Indiana, USA.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

• FIR #412 show notes at The New PR Wiki

Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday January 12…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)