Content Summary: The recently-published Edelman 2009 Trust Barometer formed the principal backdrop for a wide-ranging one-hour FIR Live on BlogTalk Radio discussion on the topic of trust from the communicator’s perspective.

Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, special guest Richard Edelman, President and CEO of the Edelman PR agency group, together with listeners who called in to the live show with their questions as well as those in conversation in the FIR Live chat room at BlogTalk Radio.

Additional perspective on the discussion: full conversation and questions (plain-text file, opens in new tab/window) from the chat room.

Link references from the show:

• Edelman 2009 Trust Barometer.
• Three of Four Communication Professionals Feeling the Impact of the Financial Crisis – IABC/Mercer Consulting research, social media news release.
• Rebuilding Trust: Why Capping Salaries Isn’t Enough – Harvard Business Review Editors’ Blog, February 5, 2009.
• The Authentic Enterprise: Relationships, Values & The Evolution of Corporate Communications (PDF) – an Arthur W. Page Society white paper, published in April 2008.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)