In a recent post to her blog, long-time FIR contributor Donna Papacosta shared her first Clammr recording after learning about the iOS app at New Media Expo in Las Vegas.

While at the Expo, Donna heard Mark Ramsay say, “People don’t share audio. They share conversations about audio.” Later, she met Parviz Parvizi, who claims Clammr to be “the Instagram of audio,” allowing users to share snippets of sound. “This would be a boon for podcasters seeking to build their audiences,” Donna wrote.

In this FIR interview, FIR contributor Harry Hawk (@hhawk) chats with Parvizi, Clammr’s co-founder, about the core features of Clammr and its creation, and then dives deep into the importance of audio discovery. Parvizi discusses a wide range of use cases that would be beneficial to professional communicators.

At its core Clammr is a metadata-rich audio file that is bite size, shareable, embeddable, linkable and curatable. Because Clammrs can be collected and curated 3 to 10 Clammrs can convey a rich tapestry of voices, sounds, and messages; each one can link back to a full source, a PDF file, etc. Parvizi also talks about the audio editing and creation tools which allows users of Clammr to create their Clammr files, mash up existing ones or overlay audio on top of or along size of an existing Clammr.

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About our Conversation Partner

Parviz Parvizi is co-founder of Clammr, a mobile app and platform making audio more social and discoverable. Users are calling Clammr, which features bite-sized audio clips of 18 seconds or less, the “Instagram of Audio.”

Previously, Parviz worked at McKinsey & Company, Goldman Sachs, the FCC, and O’Melveny & Myers. He has advised top 5 global media companies and mobile carriers on strategy and growth. He was a founder of McKinsey’s iConsumer research initiative on digital consumer behavior, authoring 3 of the Firm’s 10 most-downloaded media sector knowledge documents.

Parviz holds a JD from Yale Law School and AB from Cornell.

Connect with Parviz on LinkedIn.

Additional Resources

• Get Clammr on iOS here
• Creators and communicators can use the publishing portal.
• See a Clammr-created mock-up (using Tesla as an example) of a Twitter account dedicated to Clammr clips for PR purposes
• See a demo Tumblr blog that demonstrates the Clammr widget
• Watch the Clammr Skill Workshop
• Review videos on Clammr’s YouTube channel

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

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Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)