Content summary: Shel’s in Rio de Janeiro; FIR Listener Contest to win a ticket to Somesso London 09 extended to May 12; Michael Netzley discusses the Sichuan earthquake in China one year on; Andrea Vascellari interviews Brian Solis, Steve Rubel and Stowe Boyd at Next09 in Hamburg; the Media Monitoring Minute with CustomScoop; News That Fits: the customer is in control as Marks & Spencer gives in to Busts4Justice, the rush to create social media for brands, tweeting from space isn’t the first time NASA has pushed a social medium, the internet is the most useful swine flu news source Pew says; listeners’ comments discussion; Dan York and Sallie Goetsch to present the next FIR #448; music from Clear Blue 22; and more.

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For Immediate Release: The Hobson & Holtz Report, for May 11, 2009: A 62-minute podcast recorded live from Rio de Janeiro, Brazil, and Wokingham, Berkshire, England.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

• FIR #447 show notes at The New PR Wiki

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So, until Thursday May 14…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)