FIR Live #15
Friday, June 26, 2009
10 a.m. PDT / 1 p.m. EDT / 6 p.m. UK

An activity almost guaranteed to provoke reactions from people far beyond the PR community is that of pitching: the act of “stretching my imagination and getting me excited,” according to one definition via Twitter.

It’s part of the bread and butter of the PR business. It’s also an activity that many who do it get it very wrong indeed, say many who are on the receiving end, especially bloggers and others who use social media.

The next FIR Live on Blogtalk Radio on June 26 will look at PR pitching, taking as a specific example an email pitch conducted in early June on behalf of entrepreneur, personal branding expert and video blogger Gary Vaynerchuk.

We’re thrilled to have Gary as a guest on this live episode, together with John Cass whose post about the email pitch engaged a number of people in conversation with Gary; as well as John Bell, head of the 360° Digital Influence team at Ogilvy PR which produced Ogilvy’s Blogger Outreach Code of Ethics.

FIR Live #15 is set for Friday June 26, 2009, at 10am PDT, 1pm EDT, and 6pm in the UK. You can take part in the show by calling in to +1 347 324 3723 (US number). You can listen in live at the same number as well as online at http://www.blogtalkradio.com/fir. You can also join in the chat by text in the chat room.

After the live show, the recording will be made available as a podcast as usual as part of the Hobson & Holtz Report.

We hope you’ll join us on June 26

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)