Content Summary: In today’s FIR Live on Blogtalk Radio, a panel discusses effective influencer outreach. The topic was kicked off by John Cass’s commentary on an email pitch sent out on behalf of online entrepreneur Gary Vaynerchuk, and the ensuing discussion that included considerable engagement from Gary. (The post attracted a separate set of comments from its cross-post on Social Media Today.)

Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz. In addition, we were joined by the following guests:

• Gary Vaynerchuk, entrepreneur and host of Wine Library TV
• John Cass, longtime blogger and current director of Marketing for ideaLaunch
• Kaitlyn Wilkins, Vice President of Digital Strategy at Ogilvy PR, principal author of the agency’s blogger outreach code of ethics
• Connie Bensen, whose employment with Techrigy, Inc allows her to help people focus on social media monitoring.
• Connie Reece, Chief Community Officer for New Media Lab, a startup that offers curriculum-based learning experiences designed for business professionals new to social media.

Callers to the show included Krishna De and Paull Young.

The transcript from the BlogTalk Radio chat room is available here.

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This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

• Related – Krishna De’s analysis: Guidelines For Blogger Outreach: Gary Vaynerchuck Case Study, posted June 26, 2009.