Content summary: Steve Rubel interview coming this week; FIR 500 on November 12; Shel’s on the way to Phoenix; Michael Netzley reports from Singapore on the APEC conference; the Media Monitoring Minute from CustomScoop; News That Fits: Twittertypes, 70% of mainstream media plan to charge for online content says AOP survey, social media news release and SEO, live sports event to be broadcast only via the internet not TV; listener comments and FIR Friendfeed Room round-up; news about next Thursday’s show; music from Adrina Thorpe; and more.

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For Immediate Release: The Hobson & Holtz Report, for October 5, 2009: A 58-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

• FIR #489 show notes at The New PR Wiki

Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Thursday October 8…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)