firbtr100[1] Content summary: A panel of veteran PR and marketing practitioners and academics discuss the relationship between marketing and PR and how it impacts the structure of a communications function within an organization.

Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panellists:

Plus, our listeners who called in to the live show with commentary as well as those in conversation in the FIR Live chat room at BlogTalk Radio: see those additional perspectives on the discussion in the conversation and questions (plain-text file, opens in new tab/window) from the chat room.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

11 responses to “FIR Live #17 – January 23, 2010: The relationship between marketing and PR”

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  10. Ashwani avatar

    Thanks for sharing the links here.

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