Content summary: Maggie Fox, founder of the Social Media Group, spoke on April 22, 2010 in a breakout session at NewComm Forum 2010 in San Mateo, California.

From the NewComm Forum session description:

You are wasting millions of dollars online every year. It’s time to stop. This session aims to fully explain the concept of “building channel” and completely change the way you spend your marketing and communications dollars on the web.

Join Social Media Group Founder and CEO Maggie Fox for this insider’s look into how some of the largest companies in the world are reinventing themselves to keep pace with this evolution. By successfully leveraging these new platforms and spaces to support their business objectives, savvy firm are blowing their competition out of the water – more quickly and cost effectively than ever before.

In this session you’ll get a full appreciation for the real-life ways in which social technologies are transforming the marketing and communications landscape – today.

This presentation was part of the “Markets are Conversations” track.

A special thanks to Michael Procopio for supplying the recording.

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About Maggie Fox

Maggie Fox is the founder of Social Media Group, one of the world’s largest independent agencies helping business navigate the new socially-engaged web. Pioneers in the field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Yamaha Motor, Corbis, and Harlequin Publishing.

Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CTV News, The Toronto Star and Marketing magazine, among others. She was recently included in Women Who Risk, a listing of influential women who head up Internet-based firms, and is a member of both The Social Media Collective, an invite-only group of "the web’s best thinkers on media, marketing and Web 2.0" and the Enterprise Irregulars.

Maggie was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing magazine. Maggie is frequently asked to speak to the media and business groups across North America about Web 2.0, and sits on the Advisory Board for Stodgy Media, operators of the Social Media Collective and MyVenturePad sites. She also has a seat on the advisory board of Humber College’s Public Relations program

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)