Results Map is an online tool for developing a comprehensive strategic communication plan. Developed following several years of research, Results Map was unveiled at the 2010 IABC World Conference in Toronto by Caroline Kealey, the founder of Ingenium Communications who developed the resource.

In this FIR Interview, Kealey discussed with FIR co-host Shel Holtz the inspiration for Results Map, how it was developed and how it works.

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About our Conversation Partner

Caroline Kealey is nationally recognized in Canada as an expert in strategic communications with over 20 years experience in the public, private and not-for-profit sectors. The CEO of Ingenium Communications, she is the author of IABC’s Web Strategy Template, and has published internationally on topics such as measurement, social media and results-based strategic communications planning.

She is also the developer of the Results Map, a fully interactive online tool for strategic communications planning. The product was launched at the 2010 IABC World Conference in Toronto last month and provides communicators with videos, podcasts, tools, templates, tips, dashboards and samples.

Caroline was recently selected as a finalist for Canada’s Sara Kirke Award for Women Entrepreneurship and her firm is the winner of a 2010 IABC Excel Award for crisis communications. Caroline holds a B.A. with Highest Honours in Communications and an M.A. in Political Science.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)