FIR co-host Shel Holtz catches up with Joseph Jaffe about his role at Dachis Group and his latest book Flip the Funnel.

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About our Conversation Partner

Joseph Jaffe is Chief Interrupter at Powered, a Dachis Group company. He is author of three books, including most recently Flip the Funnel: How to Use Existing Customers to Gain New Ones.

Follow Joseph on Twitter: @jaffejuice, subscribe to his blog and audio podcast, Jaffe Juice, or his video show, Jaffe Juice TV.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)