Content summary: Shel and Terry Fallis, from Thornley Fallis Public Relations (and co-host of Inside PR) addressed Thornley Fallis clients in a breakfast session at the Royal York Hotel in Toronto, Ontario, Canada, on November 15. Terry recorded the session as a special edition of Inside PR, and gave us the go-ahead to make it available here, as well.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)