Content summary: Next FIR Live on July 30: every company is a media company; FIR interview with Edelman’s Jonny Bentwood on Tweetlevel and Bloglevel is up; listener comments from the FIR Room on Friendfeed; Ragan promo; News that Fits: China has 100 million mobile apps and microblogging is booming, Dan York reports on OS X Lion and more, the Media Monitoring Minute with CustomScoop, Google+ screws up brand pages and bounces brands, who owns an official Twitter account when the tweeter leaves and joins a competitor?, Pollstream promo, Michael Netzley reports from Singapore, global intranet trends 2011; music from Blues and Lasers; and more.

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For Immediate Release: The Hobson & Holtz Report, for July 25, 2011: A 78-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Monday August 1…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)