Content summary: Eric Schwartzman interviews David Greising, chief business correspondent at the Chicago Tribune; Dan York asks what does a “corporate blog portal” need to have to be successful; David Phillips reports on value and values in PR; Shel from Chicago on a press release white paper; listeners’ comments discussion; the music; and more.

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Show notes for April 12, 2007

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 41:30-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Chicago, Illinois, USA.

Download the file here (MP3, 19MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday April 16…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)