Author: Neville Hobson
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Second Life was ahead of its time
Around fifteen years ago, some big brands started playing in Second Life. For me, memorable names and what they did include General Motors with a cool Pontiac sports car: that’s virtual me behind the virtual wheel in the photo above.…
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As NFT marketplaces take off, protecting your intellectual property rights is paramount
If 2021 was the year of growing awareness of a thing called a ‘non-fungible token‘ – NFT for short – 2022 looks like it will be the year of better understanding of NFTs, what you can do with them as…
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Making NFTs as easy as shopping in a store
One of the difficulties with NFTs for most people is understanding precisely what they are and what they mean to a purchaser. Even the name from which the initialism is derived – ‘non-fungible token‘ – sounds like so much techno-babble.…
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Pivoting the FIR podcast
When Shel and I started the For Immediate Release podcast, usually abbreviated to ‘FIR,’ in January 2005, we had a big vision for it. We wanted to have a conversation about topics that interested us at that intersection of business,…
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Is Web 3 decentralization a pipe dream?
Matthew Rosenfeld, known as Moxie Marlinspike, the creator of the Signal encrypted messaging service, writes a comprehensive analysis of Web 3, centralization and decentralization, NFT, cryptocurrencies, and a great deal more. His starting point: web3 is a somewhat ambiguous term,…