Category: For Immediate Release
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FIR Interview: Michael Gale and Jacklyn Allgayer of PulsePoint Group
Companies that fully embrace social engagement are experiencing four times greater business impact than less-engaged companies, according to a new study conducted by PulsePoint Group, an Austin, Texas and Los Angeles, California-based management and digital consulting firm. The study, conducted…
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FIR Interview: Erik Huddleston, CTO of Dachis Group
Austin, Texas-based Dachis Group defines itself as an organization that “powers the design, development, management and measurement of social business solutions for the world’s leading companies.” To this end, among the products and services the company offers is the Social…
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The Hobson and Holtz Report – Podcast #644: March 26, 2012
Content summary: Shel’s travelling, Neville solo recording this week; FIR Interview with PRSA’s Gerard Corbett posted; FIR Book Review of For Immediate Release (no kidding) by Ronn Torossian posted; RSS feed problems with the last episode fixed; News That Fits:…
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FIR Book Review: For Immediate Release by Ronn Torossian
FIR Book Review Editor Bob LeDrew reviews the new book by 5WPR founder, president and CEO Ronn Torossian, For Immediate Release (no kidding). The book’s subtitle is Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations. From the…
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FIR Interview: PRSA Chairman and CEO Gerard Corbett on the Senate inquiry into PR spending
FIR co-host Shel Holtz interviews Gerard Corbett, Chairman and CEO of the Public Relations Society of America (PRSA) about the association’s advocacy effort that was launched after the announcement that a US Senate committee would investigate government spending on public…