Category: Marketing
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Lush, Social Media, and the Case for Walking Away
In early January, Facebook founder Mark Zuckerberg announced a major shift in Meta’s content moderation policy, starting in the United States with significantly scaling back efforts to combat misinformation and harmful content. At the time, I said this decision raises…
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Why Simplicity Still Wins in Digital Communication
Recently, I found myself wading through a dense 50-page PDF report. The convoluted text, lengthy paragraphs, lack of meaningful visuals, and unclear messaging turned what could have been a straightforward read into a real headache. Even ChatGPT struggled when I…
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Genuine Pitch or Just Spam?
If you’ve been writing a blog for a long time, you’re probably familiar with unsolicited pitches from people looking to publish guest posts or content to gain exposure. It’s almost become part of the job description for SEO marketers and…
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How to Enhance Brand Measurement with the New ‘Share of Model’ Marketing Metric
A compelling new concept in marketing metrics could be the next level in marketing measurement as AI adoption grows: the “share of model.” This AI-focused metric measures brand visibility and associations within AI-generated content by tracking brand mentions in the…
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Bye bye Twitter bird
Are you still on Twitter? I am although I’m becoming more and more exasperated with the vandalism I see being done by Elon Musk as he continues to remake Twitter in his own image. Just a week ago, Musk posted…