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Category: Marketing

  • Tweets that self-destruct

    I guess it’s inevitable that everyone reporting on Spirit for Twitter likens its self-destructing tweet service to SnapChat, the mobile app for real-time picture and video messaging that self-destruct after a sender-defined time, up to ten seconds. Spirit is similar…

  • Innovative co-branding (and risk-taking) with Android KitKat

    There’s a lot going on in the mobile devices market these days. News about new iPhones from Apple. Much talk about Microsoft buying Nokia’s phone business and speculation about the impact on the smartphone market. The forthcoming release of a…

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  • The Age of Context comes to London in October

    If you’re a follower of trends in technologies and people’s behaviours – and that mashup between the two – an event in London next month will be of interest to you. On October 28, Robert Scoble and Shel Israel will…

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  • Differentiators in the battle for the 4G customer

    Mobile operator EE has enjoyed a near year-long monopoly with its 4G cellular service in the UK, launched in October 2012. That dominant market position comes to an end this week as rival mobile operators Vodafone and O2 begin to…

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  • From the fingertips of bloggers over 50

    The email said, “We have a paying subscriber base of around 550,000 and 1.2 million readers so do expect an increase in visitors – make sure you put your wittiest, wisest comments up around then!” These were the words of…