Category: Reputation
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Volkswagen pranks its tarnished reputation on April Fool’s Day
In a time where misinformation, disinformation and outright fake news are features of our online landscapes that diminish trust, you’d think that brands (and Volkswagen in particular) would think twice – at least, think carefully – about actively doing anything…
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Civilising Wikipedia
Last month, Wikipedia celebrated the twentieth anniversary of the founding of its English-language website, an online encyclopedia that can be edited by anyone. Today, Wikipedia has more than 55 million articles available in over 300 languages, in addition to the…