Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Category: Trends

  • Fast talking can get you hired by Pizza Hut

    Here’s an approach to recruitment that turns on its head the traditional ways to choose applicants you want to actually meet and interview and, indeed, the interview method itself. Forbes reports that the Yum! Brands-owned Pizza Hut restaurant chain will…

    ,

  • An experiment in brand story-telling

    Since starting this blog in 2006, I’ve been the sole writer and publisher of content,  making only a couple of exceptions over the past few years with content written by named guest writers. I strongly believe in transparency where disclosure…

  • Enter the pop-up agency concept

    You’ve heard about the pop-up store: the retail outlet that appears one day – “popping up” – is there for a few days or perhaps weeks, often tied to an event of some kind, and then shuts down. The idea…

    , ,

  • Sentiment analysis and the challenges of content overload

    Last week, Socialbakers came to town with the London stop on their Socialbakers World Tour. The social media analytics company invited me to the London event to hear from CEO Jan Rezab presenting analysis on brand behaviours on Facebook, including…

    ,

  • The habits of UK mobile Twitter users

    I use Twitter a great deal on a mobile device, not only when out and about but also in pastime situations such as tweeting comments about a movie or TV show I’m watching, or commenting about a brand in a…