PRSA and IABC: Exercise leadership

Earlier this week, I posted commentary about the Public Relations Society of America (PRSA) ignoring blogging. My post referenced commentary from the Business Blog Consulting blog which said that, in the forthcoming PRSA conference that takes place later this month, blogging doesn’t get a mention anywhere. What’s been happening since I posted my commentary is […]

The world of cultured messages

Just been reading a thought-provoking post by Evelyn Rodriguez on her Crossroads Dispatches blog. Core concept: The compartmentalization of business and “the rest of life” is breaking down. How we treat acquaintenances, family, friends, and colleagues can’t be night-and-day different from how we’d treat prospective or current customers. Yes, this seems entirely obvious. But the […]

Podcasting defined

Scoble’s linkblog points to a good definition of podcasting from Wikipedia: Podcasting is the creation and aggregation of discrete, downloadable media files. Typically, audio files are created on a computer and then uploaded to a web server on the Internet. An RSS 2.0 feed with enclosure tags is then amended each time a new media […]

Two-way blogs and moderated conversations

When Richard Edelman, CEO of the Edelman PR agency, launched his blog in late September, he was welcomed enthusiastically by the PR blogging community. Two weeks on and after Edelman’s second post – he’s committed to posting once a week – some bloggers are a bit twitchy about how he’s blogging and how commenting is […]

Conversation is a two-way street

More on two-way blogs and moderated conversations, from Tom Murphy at PR Opinions: Conversation is a two way street.You don’t see companies promoting customer service phone numbers and then not employing anyone to answer the phone (those annoying automated customer service systems at least answer the call). If you’re establishing a blog, you are doing […]