Don’t forget the reality checks

Like most communicators who blog, I’m a strong advocate for encouraging, persuading, prodding and cajoling my fellow communicators into introducing blogs in their organizations as part of their communication planning. This isn’t a blind, because-it’s-there thing – although, depending on the organization, elements of that approach can be a very good idea in applying a […]

Delta employee not fired for blogging

The story about Ellen Simonetti, the Delta Airlines employee in trouble regarding a photo she published on her blog, is making the rounds of the blogosphere. Nearly every post I’ve seen in the past two days has got it completely wrong. See the first line of this post, above. Ellen’s got into trouble with her […]

Yet more reasons for policies on blogging

ComputerWorld has a very good article on the legal issues and potential liabilities facing companies whose employees blog, whether those employees do so officially or not. The article discusses topics that include libel, disclosure of trade secrets and confidential information, careless statements that can be used during litigation, the risks of loose-cannon bloggers, and advocates […]

Satirical poke at UK PR

A welcome addition to the UK PR scene – Spin Bunny, with a refreshing satirical view on the industry: In the summer heat of August 2004 a crack team of PR professionals met at a secret London location to plot the launch of an alternative PR industry trade rag. An old fashioned publication based on […]

Corporate blogging: Setting the ground rules

Yesterday, I posted a contribution to the Kitchen: How to Cook a Weblog collaborative blog on the subject of establishing clear policies regarding corporate blogging. It’s a mini-essay that discusses why companies and organizations need to pay attention now to how they enable blogging as a communication channel, and avoid messy and potentially damaging outcomes […]

IAOC hosts online PR blogging event

Constantin Basturea reports that the recently-formed International Association of Online Communicators (IAOC) has started a blog. What’s more, starting on Monday 8 November, IAOC will be facilitating an online blogging event throughout the coming week – the Thrilla’ in Mozilla blog fest – that will feature a different contributor each day: A-list US marketing and […]

Communicators’ views on BloggerCon

Good commentaries about BloggerCon III from Australian PR practitioner Trevor Cook who was there, with some focused thinking on what it all means from the business, PR and general communication perspectives. (What’s BloggerCon?) Blogging, journalism and public relations Bloggercon: the vendor problem Blogging and money The Bloggercon ‘politics’ session Some Bloggercon reflections – the podcasting […]

Codes and policies to blog by

A welcome contribution to a clear code of practice for bloggers comes from Charlene Li at Forrester Research. As part of a report into corporate blogging that Charlene prepared, and which Forrester published last week, come 13 suggestions for a blogger ‘code of ethics’ (I prefer the expression ‘code of practice’): I will tell the […]

Blog monitoring: Pay or DIY options

I received a press release on Wednesday announcing BlogSquirrel, "a new service that enables businesses to monitor efficiently the contents of over 100,000 blogs," it says. While I admire the way in which CyberAlert, the provider, has spotted an apparent market gap and developed a service that lets you search, monitor and clip blog content […]

Podcast your voice brand

Music and sound can be an integral part of a business’s brand, say Fast Company and Strategize. Many leaders listen to music to inspire creativity and innovation. And it’s been found that corporate voicemail welcome messages can make an impact on your business and bottom line. The Top 100 Voice Brands project collects recordings of […]

PR fudging

Imagine this. A company has a financial hole that’s $92.9 million big. As a publicly-listed company, they have to report it and issue a public statement, which they do. So this is how one newspaper, The Washington Post, reported the news yesterday: McLean technology consulting company BearingPoint Inc. said yesterday that its chief financial officer, […]

Target’s reality trip

So US retailer Target Corporation is offering marijuana for sale on its e-commerce website. Is this a pending PR crisis in the blogosphere? Steve Rubel thinks so. I’d be inclined to agree with Steve. Start with the blogosphere – as in Nathan Weinberg’s post at Inside Google with its headline “Taget [sic] pushes drugs” – […]