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  • Business, Communication, Experiences, Personal Development, Professional Development, Social Media, Social Networks, Society, Technology, Trends, Twitter, Web

    Marking eight years of Twitter

    By

    Neville Hobson

    •

    7 December 2014

    I remember when I first started hearing about Twitter, in the summer of 2006 less than six months after the service started earlier that year. As the year progressed, the name kept popping up in blog posts and comments – what social media was, really, back then – until I decided to see for myself […]

    Full story: Marking eight years of Twitter
  • Advertising, Business, Communication, Guest Post, Marketing, Mobile, Social Networks, Trends, Web

    Mobile can grow, but publishers are losing out on revenue

    By

    Neville Hobson

    •

    5 December 2014

    A guest post by Simon Birkenhead, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Facebook recently announced its Q3 results and, for many in the industry, the most headline-grabbing statistic was that mobile ads now make up an incredible 66% of the social network’s total advertising revenue. And yet, I reacted […]

    Full story: Mobile can grow, but publishers are losing out on revenue
  • Communication, Entertainment, Google+, Innovation, Marketing, Online Media, Public Relations, Social Media, Web

    Astounding Psy

    By

    Neville Hobson

    •

    4 December 2014

    When it looked like it would exceed one billion views on YouTube by the summer of 2012, Korean singer Psy’s Gangnam Style headed into the record books for the sheer number of people who have watched the video and heard the music. Today, it’s become the most watched video on YouTube of all time. Now, […]

    Full story: Astounding Psy
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #784: December 1, 2014

    By

    Neville Hobson

    •

    1 December 2014

    Intro: On Black Friday and Cyber Monday; Quick News: UK advertising watchdog raps YouTube stars over Oreo video, Scott Stratten catches Bell Canada in an ethical breach, Nordstrom to test fitting room mirrors that turn into interactive touchscreens, Amazon Activism is now a thing; Ragan promo; News That Fits: Native advertising spending to jump; Dan […]

    Full story: The Hobson and Holtz Report – Podcast #784: December 1, 2014
  • Business, Communication, Events, Marketing, Professional Development, Public Relations, Social Media

    Where does social marketing end and social PR begin?

    By

    Neville Hobson

    •

    28 November 2014

    Can you really separate out social marketing and social PR? Or are they just two sides of the same coin? And are there actually start and end points? I’ve partnered with Cision and Vocus to address these elements of a big topic in a free webinar we’re presenting on December 9 that will help you […]

    Full story: Where does social marketing end and social PR begin?
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