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  • Business, Communication, Gadgets, Innovation, Marketing, Public Relations, Society, Technology, Wearable Tech

    The Apple Watch is very much in the fashion game

    By

    Neville Hobson

    •

    15 September 2014

    Until last week, “iWatch” was the name widely and wildly speculated about for months if not years for what Apple’s expected entry product into the wearables market would be called. As Apple’s announcement on September 9 made clear, “iWatch” was just so much fancy by all and sundry as the firm broke with its use […]

    Full story: The Apple Watch is very much in the fashion game
  • Business, Communication, Employee Communication, Ethics, Events, Mobile, Professional Development, Public Relations, Social Business, Society, Technology, Wearable Tech, Workplace

    How transparent is wearable technology within the enterprise?

    By

    Neville Hobson

    •

    9 September 2014

    In July, I took part in a public debate at the House of Commons about ethics in PR and wearable technology. Organized by The Debating Group and sponsored by the CIPR, the debate served a highly useful purpose of bringing a timely topic to front of mind amongst a community of communicators which considered the […]

    Full story: How transparent is wearable technology within the enterprise?
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #772: September 8, 2014

    By

    Neville Hobson

    •

    8 September 2014

    ‘Young PR Pros’ podcast joins the FIR Podcast Network with hosts Kristine D’Arbelles and Julia Kent; Quick News: NYPD is sending precinct commanders to Twitter school, Sprinklr acquires Branderati, mobile is driving changes in coupon-related behaviour, prosperity is why languages die say researchers; Ragan promo; News That Fits: Five trends shaping the future of work; […]

    Full story: The Hobson and Holtz Report – Podcast #772: September 8, 2014
  • Business, Communication, Experiences, Public Relations, Reputation, Society, Workplace

    The long vision of SpecSavers versus the short-sightedness of Boots

    By

    Neville Hobson

    •

    7 September 2014

    I’ve always believed that it’s the little things that really matter when it comes to excellent customer service. I’m talking about the types of thing that don’t require a huge effort by an employee of a company, or a conscious thought that an action is required because of customer engagement training or a policy about […]

    Full story: The long vision of SpecSavers versus the short-sightedness of Boots
  • Business, Communication, Investor Relations, Marketing, Social Business, Social Media, Software, Technology, Web, Workplace

    Sprinklr adds Branderati advocacy to its ‘social at scale’ offering

    By

    Neville Hobson

    •

    4 September 2014

    Enterprise social media company Sprinklr is certainly making big moves in the enterprise social space with news this week of another acquisition as the firm consolidates a credible position at the leading edge of the emerging business of enterprise-level social relationship infrastructure development. Sprinklr adds a further dimension to its offering with the acquisition of […]

    Full story: Sprinklr adds Branderati advocacy to its ‘social at scale’ offering
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