NevilleHobson .com – Page 115

Business, Communication, Gadgets, Innovation, Marketing, Public Relations, Society, Technology, Wearable Tech

The Apple Watch is very much in the fashion game

By

Neville Hobson

•

15 September 2014

Until last week, “iWatch” was the name widely and wildly speculated about for months if not years for what Apple’s expected entry product into the wearables market would be called. As Apple’s announcement on September 9 made clear, “iWatch” was just so much fancy by all and sundry as the firm broke with its use of the letter ‘i’ starting a brand name and announced the launch of Apple Watch. Such name-guessing reminds me of what happened in the lead-up…
Full story: The Apple Watch is very much in the fashion game
Business, Communication, Employee Communication, Ethics, Events, Mobile, Professional Development, Public Relations, Social Business, Society, Technology, Wearable Tech, Workplace

How transparent is wearable technology within the enterprise?

By

Neville Hobson

•

9 September 2014

In July, I took part in a public debate at the House of Commons about ethics in PR and wearable technology. Organized by The Debating Group and sponsored by the CIPR, the debate served a highly useful purpose of bringing a timely topic to front of mind amongst a community of communicators which considered the arguments supporting two different points of view (that there is an ethical issue for PR about wearables, or there isn’t) in a lively debate. On…
Full story: How transparent is wearable technology within the enterprise?
For Immediate Release

The Hobson and Holtz Report – Podcast #772: September 8, 2014

By

Neville Hobson

•

8 September 2014

‘Young PR Pros’ podcast joins the FIR Podcast Network with hosts Kristine D’Arbelles and Julia Kent; Quick News: NYPD is sending precinct commanders to Twitter school, Sprinklr acquires Branderati, mobile is driving changes in coupon-related behaviour, prosperity is why languages die say researchers; Ragan promo; News That Fits: Five trends shaping the future of work; how to speed up legal approvals; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; what is experiential marketing…
Full story: The Hobson and Holtz Report – Podcast #772: September 8, 2014
Business, Communication, Experiences, Public Relations, Reputation, Society, Workplace

The long vision of SpecSavers versus the short-sightedness of Boots

By

Neville Hobson

•

7 September 2014

I’ve always believed that it’s the little things that really matter when it comes to excellent customer service. I’m talking about the types of thing that don’t require a huge effort by an employee of a company, or a conscious thought that an action is required because of customer engagement training or a policy about customer service. It’s more about the willingness and ability of the employee to know instinctively that what he or she does to address a customer…
Full story: The long vision of SpecSavers versus the short-sightedness of Boots
Business, Communication, Investor Relations, Marketing, Social Business, Social Media, Software, Technology, Web, Workplace

Sprinklr adds Branderati advocacy to its ‘social at scale’ offering

By

Neville Hobson

•

4 September 2014

Enterprise social media company Sprinklr is certainly making big moves in the enterprise social space with news this week of another acquisition as the firm consolidates a credible position at the leading edge of the emerging business of enterprise-level social relationship infrastructure development. Sprinklr adds a further dimension to its offering with the acquisition of Branderati, an advocacy influencer marketing firm, to give Sprinklr a major addition to its Social @ Scale product that manages the key and increasingly complex…
Full story: Sprinklr adds Branderati advocacy to its ‘social at scale’ offering

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The Apple Watch is very much in the fashion game

How transparent is wearable technology within the enterprise?

The Hobson and Holtz Report – Podcast #772: September 8, 2014

The long vision of SpecSavers versus the short-sightedness of Boots

Sprinklr adds Branderati advocacy to its ‘social at scale’ offering

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