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  • For Immediate Release

    FIR Live: The challenges of communicating in multiple languages online

    By

    Neville Hobson

    •

    7 August 2014

    What: A 60-minute panel discussion When: Thursday August 14, 2014 starting at 11:00 EDT | 16:00 BST | 17:00 CET Where: Google+ Hangout On Air via the FIR Events page The web demands speed in publishing content, but if your markets include multiple languages, translation can keep you from posting quickly. Among the many problems […]

    Full story: FIR Live: The challenges of communicating in multiple languages online
  • Business, Communication, Ethics, Marketing, Public Relations, Reputation, Social Networks

    Fake LinkedIn profiles are not okay, Okay

    By

    Neville Hobson

    •

    6 August 2014

    Would you imagine that a new company has profiles on the business social network LinkedIn that build up a solid picture of smart and influential staff members working for a legitimate business – yet the profiles are fakes? That’s what Okay App has done according to Hans Kullin, who writes about his suspicions being proven […]

    Full story: Fake LinkedIn profiles are not okay, Okay
  • Business, Communication, Leadership, Marketing, Social Business, Social Media

    Why the C-suite don’t ‘get’ social media marketing – and how to change that

    By

    Neville Hobson

    •

    5 August 2014

    Reputational risk, return on investment and a lack of experience are barriers to social media adoption in the boardroom

    Full story: Why the C-suite don’t ‘get’ social media marketing – and how to change that
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #767: August 4, 2014

    By

    Neville Hobson

    •

    4 August 2014

    Quick News: OKCupid conducted its own online social experiments, Twitter testing easier-to-use hashtags, Council of Public Relations Firms convenes working group on digital, citizens of Armenia urged to write a Wikipedia entry each; Ragan promo; News That Fits: What does hybrid blogging platform Medium’s sponsorship deal with BMW suggest for the online advertising market?; Dan […]

    Full story: The Hobson and Holtz Report – Podcast #767: August 4, 2014
  • Business, Communication, Investor Relations, Marketing, Public Relations, Social Media, Social Networks, Software, Technology, Trends, Twitter, Web

    Defining Twitter by more than the numbers

    By

    Neville Hobson

    •

    31 July 2014

    Twitter reported its financial results for the second quarter 2014 this week: Q2 revenue of $312 million, up 124% year-over-year Q2 net loss of $145 million and non-GAAP net income of $15 million Q2 GAAP EPS of ($0.24) and non-GAAP EPS of $0.02 Q2 adjusted EBITDA of $54 million, representing an adjusted EBITDA margin of […]

    Full story: Defining Twitter by more than the numbers
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