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  • Advertising, Business, Communication, Marketing, Public Relations, Social Media, Twitter

    The art of the business tweet

    By

    Neville Hobson

    •

    14 July 2014

    A question I used to hear a lot from people in business is “How do I tweet?” Today, that question has evolved into “How do I tweet effectively for my business?” The response is quite a bit deeper than answering the question purely in terms of writing out a text in 140 characters or less […]

    Full story: The art of the business tweet
  • Communication, Experiences, Marketing, Personal Development, Public Relations, Social Media, Social Networks, Society, Trends, Web

    Would you be happier without Facebook?

    By

    Neville Hobson

    •

    13 July 2014

    If you were not happy – outraged, even – with how Facebook behaved over the mood experiment they conducted last month, an experiment from a Dutch creative agency might be right up your street. What Facebook did was manipulate information posted on nearly 700,000 users’ home pages that showed that the social network could make […]

    Full story: Would you be happier without Facebook?
  • Experiences, Gadgets, Reviews, Technology

    Test driving Samsung’s new 28-inch 4K UHD monitor

    By

    Neville Hobson

    •

    11 July 2014

    An important item on my tech shopping list is an ultra high definition (UHD) monitor to go with the new desktop PC I’m planning to buy for the home office. So when Samsung UK’s PR agency asked me if I’d like to test drive Samsung’s new 28-inch LED UHD monitor just launched in the UK, […]

    Full story: Test driving Samsung’s new 28-inch 4K UHD monitor
  • Books, For Immediate Release, Mobile

    FIR Book Review: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask

    By

    Neville Hobson

    •

    11 July 2014

    The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile resources that accommodate the growing expectations of users who increasingly turn first to mobile devices. FIR co-host Shel Holtz reviews the book written by three Forrester Research analysts: Ted Schadler, […]

    Full story: FIR Book Review: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask
  • For Immediate Release

    Media Bullseye Roundtable joins the FIR Podcast Network

    By

    Neville Hobson

    •

    10 July 2014

    We here at the FIR Podcast Network are excited to announce the latest addition to our lineup of shows: the Media Bullseye Roundtable. Long-time listeners may remember the Roundtable, which we referenced frequently on The Hobson and Holtz Report. Each week, the show’s host joined a guest co-host to discuss three communication-related stories from the […]

    Full story: Media Bullseye Roundtable joins the FIR Podcast Network
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