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Full story: The Hobson and Holtz Report – Podcast #763: July 7, 2014
Intro: CustomScoop’s “Media Bullseye Roundtable” joining the FIR Podcast Network, changes in how to subscribe to “TV @ Work”; Quick News: Will robots write your client’s next press release?, e-voting experiments end in Norway, Morgan Stanley allows brokers to tweet original messages, Getty offers catalogue of 45,000 royalty-free music tracks; Ragan promo; News That Fits: […]
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Full story: Brand management is the new marketing
AdAge reports on the disappearance of the word ‘marketing’ from job titles at Procter & Gamble as the world’s biggest advertiser – $9.7 billion ad spend in 2013 – and owner of some of the world’s most recognizable and valuable brands restructures its marketing organization: […] Brand Management at P&G now encompasses four functions — […]
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Full story: The Hobson and Holtz Report – Podcast #762: June 30, 2014
Intro: ‘Mobile Mind Shift’ book review actually coming this week; Quick News: How to look at your website the way Google does, GE expands online content presence with policy hub designed to promote discourse, how to setup Twitter Cards for a WordPress blog, Google drops profile photos and circle count from authorship in search results, […]
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Full story: PR spam on an industrial scale
When done well, PR pitching can be almost an art form. If your pitch meets the criteria of the recipient of your outreach, its likely your message will be well received and may even produce the action you are aiming for. The opposite is also true when a pitch is as thoughtless in its creation […]
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