NevilleHobson .com – Page 126

For Immediate Release

The Hobson and Holtz Report – Podcast #757: May 26, 2014

By

Neville Hobson

•

26 May 2014

Intro: Two FIR interviews coming this week: with Micha Weinblatt, CEO of Betterific; and with Scott Monty, ex-Ford Global Digital and Multimedia Communications Manager; Quick News: The public is mostly okay with content marketing, L’Oreal targets ads based on hair colour in online photos, Simon & Schuster creates book line for YouTube stars; ten things we learned from Deloitte’s latest report into the media habits of UK consumers; Ragan promo; News That Fits: The evolution of virtual worlds, from Second…
Full story: The Hobson and Holtz Report – Podcast #757: May 26, 2014
Communication, Experiences, Social Media, Society, Software, Technology, Trends, Web

It’s still about connecting people

By

Neville Hobson

•

20 May 2014

A serendipitous moment last evening on Twitter when Charlotte Beckett tweeted “Do you remember that great video explaining Web 2.0?” I knew immediately what video she was asking about as I’d referenced it recently in a client presentation – it was “the Web 2.0 song” created by Nokia in 2007 when the term “Web 2.0” was at the height of widespread use as an effective method of explaining the rapidly-evolving online landscape of connected services that enabled people to talk…
Full story: It’s still about connecting people
For Immediate Release

The Hobson and Holtz Report – Podcast #756: May 19, 2014

By

Neville Hobson

•

19 May 2014

Intro: A big shout-out to new business podcaster, Stephen Waddington; Shel moderating a WOMMA webinar on May 20; Quick News: Welcome to Heathrow’s “Terminal Samsung Galaxy S5”, Target’s CMO responds on LinkedIn to employee rant published to Gawker, Wired and Cisco collaborate on crowd sourced tablet magazine, the drawbacks to publicity; Ragan promo; News That Fits: The persuasive pressure of peer rankings; Michael Netzley’s Asia Report: Coca-Cola uses drones to deliver drinks and appreciation to migrant workers in Singapore; the…
Full story: The Hobson and Holtz Report – Podcast #756: May 19, 2014
Business, Communication, Experiences, Public Relations, Reputation

Customer disservice from Virgin Media

By

Neville Hobson

•

17 May 2014

I thought I was over writing posts about ineffective customer service, the kind of thing that was pretty common four or five years ago. The type of customer service that revolves around call centres and staff that, while friendly and polite enough, either couldn’t move outside their scripted processes, and/or didn’t have accurate information, and/or different call centre people had conflicting information. The type of poor customer service from Virgin Media that I’ve written about in the past. (There’s worse…
Full story: Customer disservice from Virgin Media
Business, Communication, Innovation, Marketing, Mobile, Social Business, Social Media, Social Networks, Society, Software, Technology, Trends, Web

How up-to-speed are you about mobile?

By

Neville Hobson

•

13 May 2014

If you use social web services like Instagram, Vine or Snapchat, you’re probably aware that these particular services are very much designed for use on mobile devices. By 98 percent, 99 percent and 100 percent of users, respectively, to be precise. How clear are you on other popular services? Twitter, for instance? Facebook, Pinterest, Tumblr or LinkedIn? What’s the primary way in which people use those? A handy chart by Statista offers some clarity. 86 percent of Twitter users are…
Full story: How up-to-speed are you about mobile?