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  • Communication, Ethics, For Immediate Release, Public Relations

    Wikipedia and PR: Navigating a Complex Relationship

    By

    Neville Hobson

    •

    11 March 2024
    Wikipedia and PR: Navigating a Complex Relationship

    In an interview on the FIR Interviews podcast published last week, guest Bill Beutler told Shel Holtz and I that it’s essential for the PR industry to re-engage with the principles of ethical Wikipedia engagement. His insights serve as a reminder of the ongoing evolution of digital communication platforms and the intricate relationship between Wikipedia […]

    Full story: Wikipedia and PR: Navigating a Complex Relationship
  • Artificial Intelligence, Society, Technology, Workplace

    A Balanced Approach to AI Integration: Lessons From Klarna’s Customer Service Success

    By

    Neville Hobson

    •

    4 March 2024
    A Balanced Approach to AI Integration: Lessons From Klarna’s Customer Service Success

    Klarna, a Swedish international fintech company, has introduced an AI assistant developed in collaboration with OpenAI, the maker of ChatGPT. Klarna says it has significantly transformed its customer service operations. In a press release on 27 February, Klarna itemised an impressive list of achievements in just one month of the global deployment of the AI […]

    Full story: A Balanced Approach to AI Integration: Lessons From Klarna’s Customer Service Success
  • Aside, Politics, Society

    Navigating Democracy’s Discontent in 2024

    By

    Neville Hobson

    •

    29 February 2024
    Navigating Democracy’s Discontent in 2024

    A recent report from the Pew Research Center reveals that while representative democracy remains a popular ideal globally, public satisfaction with its implementation has declined. The study, published this week, surveyed 24 countries in 2023. It found that majorities in each country still endorse this system of democracy where representatives are elected by the public […]

    Full story: Navigating Democracy’s Discontent in 2024
  • Artificial Intelligence, Communication, Ethics, Innovation, Society, Technology

    The Promise and Peril of Sora Text-to-Video

    By

    Neville Hobson

    •

    26 February 2024
    The Promise and Peril of Sora Text-to-Video

    In the constantly-evolving landscape of AI-assisted content creation, OpenAI’s latest innovation, Sora, represents a seismic shift. This text-to-video generative AI creator is not just another step forward; it’s a leap into a future where the boundaries between imagination and reality blur. Sora enables creators to make vivid, dynamic videos just by typing a simple text […]

    Full story: The Promise and Peril of Sora Text-to-Video
  • Communication, Social Media, Social Networks, Society, Trends

    Digital Walls: Boundaries in the Evolution of the Public Square

    By

    Neville Hobson

    •

    7 February 2024
    Digital Walls: Boundaries in the Evolution of the Public Square

    Imagine a modern Speaker’s Corner in Hyde Park, London, a public square that traditionally is a symbol of free speech and public discourse, now surrounded by towering walls made of digital screens displaying algorithmically-generated content. Individuals inside the walls are wholly focused on their personal devices, isolated in their own digital bubbles. The historic podium, […]

    Full story: Digital Walls: Boundaries in the Evolution of the Public Square
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