NevilleHobson .com – Page 134

Business, Communication, Ethics, Leadership, Professional Development, Public Relations, Reputation, Social Media, Trends, Workplace

How serious are PRs about being genuinely professional?

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Neville Hobson

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26 February 2014

A simple, musing, rhetorical, tweet on Monday evening about PRs who send out press releases under embargo prompted a wide-ranging conversation on Twitter among a handful of people about professional behaviour, education and training, and being prepared for the PR workplace. Sending out press releases under embargo isn’t an unusual practice. On the contrary, it can be a worthwhile activity for a PR professional, agency or client-side, when you want to enable journalists and others you believe can help tell…
Full story: How serious are PRs about being genuinely professional?
Advertising, Business, Communication, Mainstream Media, Marketing, Mobile, Online Media, Public Relations, Social Media, Society, Software, Technology, Television, Trends, Web

Smartphones preferred device for news among affluent consumers says BBC

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Neville Hobson

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24 February 2014

The results of a new survey for BBC World News shows a surge in smartphone use for consuming news among affluent consumers compared to the general population. The BBC defines “affluent consumers” as the highest 20 percent income earners in each country surveyed. What the BBC describes as the world’s first study into the use of mobile by affluent consumers – over 6,000 such people were surveyed in Australia, Germany, Sweden, India, Hong Kong and the US – shows a…
Full story: Smartphones preferred device for news among affluent consumers says BBC
For Immediate Release

The Hobson and Holtz Report – Podcast #744: February 24, 2014

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Neville Hobson

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24 February 2014

Quick News: Chevron apologizes for fracking well explosion with free pizza coupons, Virgin Galactic looking for a PR agency, Groupon claims its President’s Day gaffe was intentional, Sprinklr acquires Dachis Group; Ragan promo; News That Fits: Latest CIPR ‘State of the Profession’ survey prompts a challenge to communicators from CIPR President Stephen Waddington; Michael Netzley’s Asia Report: important mobile developments targeting Asia’s smartphone-friendly consumers, and more; companies hunt for employees with clout; the Media Monitoring Minute with CustomScoop; listener comments…
Full story: The Hobson and Holtz Report – Podcast #744: February 24, 2014
Business, Communication, Entertainment, Innovation, Marketing, Mobile, Public Relations, Social Media, Trends, Web

Instagramming NYFW

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Neville Hobson

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23 February 2014

A frequent topic over the past year on the FIR podcast that my co-host Shel Holtz and I have pondered and discussed is the rise of visual communication. A key reference point for us was the interview we did in August 2012 with Brian McNely on Instagram as a medium for image-power and his research with case histories on what brands do with Instagram. Today, video has come up alongside static images with tools like Vine and Instagram’s video feature…
Full story: Instagramming NYFW
Business, Communication, Innovation, Marketing, Public Relations, Social Business, Social Media, Software, Technology, Web

Sprinklr acquires Dachis to create a social enterprise powerhouse

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Neville Hobson

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19 February 2014

Disruptive change is a hallmark of the social web, and nowhere is disruption more often strongly seen and felt than in large organizations. Everyone is trying to figure out a new business landscape that, for large enterprises in particular, has morphed into something called ‘social business.’ Such change has been rapid and sudden to many, just as they were getting used to understanding what ‘social media‘ is and its key role in building engagement. What enterprise-size businesses want is not…
Full story: Sprinklr acquires Dachis to create a social enterprise powerhouse