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Full story: Broadcasting the wow factor
TV chat shows can be great platforms to introduce a new product, create interest in going to the cinema and see a hot movie, or any manner of things celebrity guests talk about and likely to attract a big audience. In today’s sharing society, you also want to extend the reach of a topic and its wow factor by building buzz online. A cool product that played a big part in the latest The Graham Norton Show last night –…
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Full story: The Hobson and Holtz Report – Podcast #741: February 3, 2014
Quick News: B2B marketing metrics to learn from, corporate newsrooms still can’t deliver what journalists want, Dataminr: a Twitter tool “for when you don’t know what you’re looking for”, how a blackmailer acquired a popular twitter handle using social engineering of customer service reps; Ragan promo; News That Fits: It’s time for “real time” to give way to “right time”; Dan York’s Tech Report: new “FIR On Technology” episode coming this week about new gTLDs, kudos to NFL and Fox…
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Full story: Expanding internet choice with .guru and more
This week, a raft of new top-level domains for internet addresses became available for early registration. I was reminded of this in an email a few days ago from GoDaddy, the domain name registrar, suggesting that I might like to acquire a .guru domain before it becomes generally available on February 5. A sort of queue-jump. Looking through the long list of new names – officially known as generic Top-Level Domains, or gTLD – that ICANN has posted, I note…
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