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  • Business, Gadgets, Hardware, Innovation, Marketing, Public Relations, Science, Society, Software, Technology, Television, Trends

    Broadcasting the wow factor

    By

    Neville Hobson

    •

    8 February 2014

    TV chat shows can be great platforms to introduce a new product, create interest in going to the cinema and see a hot movie, or any manner of things celebrity guests talk about and likely to attract a big audience. In today’s sharing society, you also want to extend the reach of a topic and […]

    Full story: Broadcasting the wow factor
  • Business, Communication, Guest Post, Mobile, Social Business, Social Networks, Society, Software, Technology, Trends, Web, Workplace

    If you want my data, reward me

    By

    Neville Hobson

    •

    5 February 2014

    At the moment, we provide our personal details free to data-gathering giants like Facebook and Google. That won’t always be the case, says guest writer Daniel de Bruin. Data security promises to be one of the main issues facing organisations in 2014. During the past year two main threats to data security have emerged. First, […]

    Full story: If you want my data, reward me
  • Business, Communication, Innovation, Marketing, Online Media, Public Relations, Social Media, Trends, Web

    How to meet the challenge of the brand storytelling opportunity

    By

    Neville Hobson

    •

    4 February 2014

    If “content marketing” and “brand journalism” are among the phrases you’ve been yawning at recently, a new report from Mynewsdesk is worth reading and may make you decide to give your closer attention to those two phrases. Written by journalist and consultant Jon Bernstein, The Rise of The Brand Newsroom offers some useful insights on […]

    Full story: How to meet the challenge of the brand storytelling opportunity
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #741: February 3, 2014

    By

    Neville Hobson

    •

    3 February 2014

    Quick News: B2B marketing metrics to learn from, corporate newsrooms still can’t deliver what journalists want, Dataminr: a Twitter tool “for when you don’t know what you’re looking for”, how a blackmailer acquired a popular twitter handle using social engineering of customer service reps; Ragan promo; News That Fits: It’s time for “real time” to […]

    Full story: The Hobson and Holtz Report – Podcast #741: February 3, 2014
  • Business, Communication, Marketing, Technology, Web

    Expanding internet choice with .guru and more

    By

    Neville Hobson

    •

    31 January 2014

    This week, a raft of new top-level domains for internet addresses became available for early registration. I was reminded of this in an email a few days ago from GoDaddy, the domain name registrar, suggesting that I might like to acquire a .guru domain before it becomes generally available on February 5. A sort of […]

    Full story: Expanding internet choice with .guru and more
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