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Full story: FIR Cut: What happens if you mis-label native advertising?
Content from advertisers that resembles editorial coverage, commonly called native advertising, is drawing heightened scrutiny in the US from the Federal Trade Commission, which wants to establish guidelines for labelling it clearly. The New York Times reports that Shape magazine has drawn a rebuke for such content from advertising regulators for an unusual case in which it served as both publisher and advertiser… Overflow from FIR #739 on January 20, 2013. Discussion reference: The New York Times: Promoting Its Own…
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Full story: The Hobson and Holtz Report – Podcast #739: January 20, 2014
Shel and Mark Schaefer on the Six Pixels of Separation podcast talking about “content shock” with Mitch Joel; FIR Podcast Network News: our interview with Laura Thomas, Dell’s new Chief Blogger, posted; new episodes posted of FIR on Higher Education with Kevin Anselmo, FIR on Strategy with Andrea Vascellari, Linked Conversations with Chuck Hester in conversation with Def Leppard guitarist Phil Collen; new shows coming soon to the FIR Podcast Network: AMP Up Your Social Media with Glenn Gaudet, B2B…
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Full story: FIR Interview: Laura Thomas, Dell’s new Chief Blogger
One of the pioneering organizations that ventured into the embryonic blogosphere in the early days of social media was Dell with its Direct2Dell corporate blog. Launched in 2006, Direct2Dell gained early praise for its authenticity and transparency in how it enabled the company to engage with customers, fans and critics during a challenging time for Dell in customer relationship management in what became widely known as “Dell Hell.” In the ensuing years under the leadership of Chief Blogger, Lionel Menchaca…
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