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Full story: FIR Cut: What happens if you mis-label native advertising?
Content from advertisers that resembles editorial coverage, commonly called native advertising, is drawing heightened scrutiny in the US from the Federal Trade Commission, which wants to establish guidelines for labelling it clearly. The New York Times reports that Shape magazine has drawn a rebuke for such content from advertising regulators for an unusual case in […]
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Full story: The Hobson and Holtz Report – Podcast #739: January 20, 2014
Shel and Mark Schaefer on the Six Pixels of Separation podcast talking about “content shock” with Mitch Joel; FIR Podcast Network News: our interview with Laura Thomas, Dell’s new Chief Blogger, posted; new episodes posted of FIR on Higher Education with Kevin Anselmo, FIR on Strategy with Andrea Vascellari, Linked Conversations with Chuck Hester in […]
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Full story: FIR Interview: Laura Thomas, Dell’s new Chief Blogger
One of the pioneering organizations that ventured into the embryonic blogosphere in the early days of social media was Dell with its Direct2Dell corporate blog. Launched in 2006, Direct2Dell gained early praise for its authenticity and transparency in how it enabled the company to engage with customers, fans and critics during a challenging time for […]
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